Let's Talk About Greenwashing

As 2022 draws to a close we are reminded of the importance of protecting the planet we live on. Creating a sustainable future must start today. Not tomorrow, or next week, today.

Being aware of your purchases and aiming to be more eco-conscious is one of the first steps you can take to actively make a change in your own life. That leads us to a huge consumer problem we are seeing pop up all over the United States and beyond.

Greenwashing.

You’ve probably heard this term as it has permeated across multiple social media platforms. Greenwashing is creating false advertising stating to be more sustainable than you are. It exists in almost every industry from agriculture to fashion and especially in retail.

Greenwashing is all about creating a green sheen on a product that could be causing some serious damage to the environment. A common example could be labeling food as organic or saying something is recyclable when it isn’t.

Using the color green, plants, and animals on packaging while claiming to be sustainable is another way we see greenwashing popping up in our stores and markets. Knowing that greenwashing is out there can help you avoid it.

Not every company is honest about its practices and greenwashing isn’t going away anytime soon. Stay informed and do your research before making purchases, and don’t forget when it comes to the environment, your choices matter.